JNCE 2024: Louma encourages traditional businesses to go digital

From December 17 to 21, 2024, the Central African government held the 3rd National Day of Entrepreneurial Culture (JNCE). Around a hundred local and diaspora entrepreneurs took part, around an exhibition and sale of products and services. Louma was one of them, alongside Ikouē, Lege Engineering and women’s associations such as FAFECA.

Digital tools for traditional businesses

For Louma, the goal is to “encourage the adoption of digital solutions to transform and improve the performance of traditional businesses”. The team came to show Central African entrepreneurs what the super app makes possible: selling online, reaching more customers and getting started in digital entrepreneurship.

“Entrepreneurship events like the JNCE are ideal places to build networks and partnerships,” said Pétula Lenguezial, the app’s director. On the very first day, the team recorded around ten downloads and newly published items.

An ambition shared with the government

Opening the celebration, Prime Minister Félix Moloua stressed the role entrepreneurs play in promoting local products, and the government’s wish to boost the economy through e-commerce and reduce youth unemployment. Hyppolite Ngaté, Minister of Small and Medium-sized Enterprises, described entrepreneurship as an essential answer to unemployment and poverty.

These goals match Louma’s mission: to promote digital entrepreneurship in the Central African Republic by connecting supply and demand, and to help traditional businesses move online.