Louma Brand Guidelines

Our brand guidelines ensure a consistent and professional visual identity across all media.

Logo

Our logo

The Louma logo is the cornerstone of our visual identity. It must always be used with respect and consistency.

Louma logo

Primary logo

Use on light backgrounds and in most applications.

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Louma logo (white)

White logo

Use on dark or colored backgrounds.

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Louma logo (white on black)

White logo on black

Use on black or very dark backgrounds.

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Louma text logo

Text logo

The name alone, without the monogram, on light backgrounds.

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Louma text logo (white)

White text logo

The name alone, without the monogram, on dark or colored backgrounds.

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Louma text logo (white on black)

White text logo on black

The name alone, without the monogram, on black or very dark backgrounds.

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Louma monogram

Monogram

Use where space is tight, on light backgrounds.

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Louma monogram (lime)

Lime monogram

The lime monogram (#A7ED4A) of the app icon, on green backgrounds.

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Louma monogram (white on black)

White monogram on black

Use on black or very dark backgrounds.

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Colors

Color palette

The Louma palette rests on two colors: Louma Green, deep, for text and backgrounds, and Louma Lime, bright, for accents.

Louma Green
#00342C
RGB 0, 52, 44

Primary color: text, backgrounds and foundational elements.

Louma Lime
#E1FB00
RGB 225, 251, 0

Accent color: strong signals and highlights.

Lime shades

Light lime
#EAFF4D
RGB 234, 255, 77
Dark lime
#B4C800
RGB 180, 200, 0

Interface colors

The colors used on the website and in Louma screens.

Ink
#131C26

Text and dark backgrounds.

Action green
#00664F

Links, labels and focus.

Background
#F8F8F8

Page background.

Secondary text
#57655F

Descriptions and supporting information.

Typography

Typography

We use Aeonik Pro for headings and Inter for body text.

Aeonik Pro · Headings

Aa
Together, forward
The Central African digital economy

Louma builds technology that connects people and communities to better opportunities.

Inter · Body text

Aa
Together, forward
The Central African digital economy

Louma builds technology that connects people and communities to better opportunities.

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